When the food crisis in West Africa escaluated, affecting thirteen million people in the Sahel area, Oxfam mobilised an emergency reponse to raise £23 million.
A deadly mix of rising food prices, low rainfall which led to poor harvests, and no crops to feed livestock, has led to millions of people suffering food shortages, malnutrition and poverty. Oxfam have previously blamed governments and leaders for not moving quick enough to tackle the drought in Africa that affected the Horn in the East.
In a bid to spread awareness of the emergency response, the Oxfam site provides the HTML in order to add a banner to personal websites and blogs. The code displays banners of varying shapes and sizes, allowing for it to be placed in different areas on a webpage, and prompts people to donate to the charity in order to help the response.